Growing a business today isn’t easy, and it’s becoming even more difficult with the recent influx of new competitors making their way into the market every day. If you want to ensure that your business keeps moving forward, you’ll need to do something about it to gain the edge on your competitors. The question becomes, how can I find a growth marketer who can help me achieve my goals? Read on to find out how to hire a freelance growth marketer and grow your business in 2019 and beyond.
The Benefits of hiring a Freelance Growth Marketer
Freelance Growth Marketers are the backbone of many successful businesses. They not only have the experience and knowledge of digital marketing, but they also have the creativity and resourcefulness to accomplish any task. If you’re looking to hire a Freelance Growth Marketer, there are several things you should consider before hiring one. Understand what type of services you’re looking for.
Are you just looking for someone who can increase traffic or do you want someone who can do all-around marketing? Identify what type of budget you have available. There’s no point in looking at different freelancers if they don’t fall within your desired price range. Determine your long-term goals. What is it that you’re trying to achieve? Do you want someone who will help with a few projects or do you need someone on staff full-time? Consider their level of expertise.
When you should hire an in-house Growth Marketer
When you have a strong product and traction, it’s time to bring on an in-house freelance growth marketer. It is at this point that you will need someone to grow the business by directing marketing efforts and coordinating with other departments. They are also responsible for testing new channels and increasing the number of leads coming into the company. It might be hard work, but if done well, it will lead to increased revenue and success.
At this point, you should already have a clear idea of what your main objectives are, so it’ll be easier for the in-house freelance growth marketer to determine how best they can help take the company from where it is now up to where you want it to be in 6 months or 1 year. If you’re still working out your vision, then it might not be the right time to hire an in-house person yet. Onboarding and training:
The first few weeks of onboarding are crucial for making sure that there’s a good understanding between both parties about who does what and when. Growth marketers typically work closely with the content team, engineering team, customer support team, sales team, and analytics team to make sure everything is running smoothly. Since many people don’t know how to hire a growth marketer or understand their full responsibilities, we put together this handy guide.
Things to consider before hiring a freelancer
Hiring a freelancer is easy as pie! All you have to do is post on popular sites like Upwork, Fiverr, and People Per Hour. However, there are some things you should consider before hiring someone. Here are some questions you should ask yourself:
-Do I know what I want the person to do?
-Can I provide all of the necessary materials?
-Are they available when I need them?
-Can they keep up with my needs? -Is this person experienced enough for this task?
-Do I feel comfortable talking to them about how well they’re doing their job? If you can answer yes to all of these questions, then go ahead and hire that freelancer. They will be glad to hear from you soon. The next thing you want to think about is whether or not this person can keep up with your requests.
For example, if they’re going through contract law school, it may not make sense for them to work on marketing contracts while trying to pass finals. Make sure that the people you’re considering are able to meet your deadlines and also possess any other qualifications that may be needed.
And lastly, make sure you find out if this person is willing and able to speak frankly with you about how well they’re doing at their job. As an employer, it’s important to hold those who work for us accountable. You don’t want someone who just says yes or fine in response to every question. That’s no good either.
Ways to find the perfect fit
Hiring the wrong person can have disastrous consequences. For this reason, it’s important that you take the time to find someone who will be able to meet all of your needs and grow with your company.
* Determine what you need: You’ll want to first determine what you need in terms of skills, experience, and expertise.
* Ask around: Once you know what you’re looking for, ask around and see who might be available.
* Check references: Find out if they’ve done anything similar before and speak with their previous employers or colleagues.
* Ask questions: Make sure they’re a good fit by asking them some questions about their qualifications and experience. It’s also a great idea to include a phone interview as part of the process so you can get to know each other better.
When you shouldn’t hire an in-house Growth Marketer
While in-house marketing professionals can be quite expensive, not all businesses can afford them. A great alternative is to hire a freelancer who is skilled at the job and has experience. The best way to find one is through online platforms such as Upwork, Fiverr or Elance where you can post jobs and receive applications from qualified candidates.
Ultimately, whether you choose an in-house or freelance growth marketer depends on what you want out of the relationship and how much money you are willing to spend. Freelancers will charge less than in-house marketers, but their rates may vary depending on their location and skillset. Freelancers also may have less access to top management, so it’s important that they work with someone trustworthy with company information.
In contrast, an in-house marketing professional will have more expertise when it comes to your company culture because they are always around it; but there could be other challenges if they live outside of the country or do not get along with other employees. In either case, make sure you are specific about the type of person you want for the position because once you find them you don’t want to let go.
