Glossary of web, SEO, and freelance terms
Clear definitions of the terms used across ISITWORK, from search and structured data to freelancing and web design. Part of the Astrarow Group.
AggregateRatingAnchor textAnswer engineAstrarow GroupBacklinkBreadcrumbCanonical URLCategory pageConversion rateCore Web VitalsDirectoryE-E-A-TFreelancerGenerative Engine OptimizationIndexingKeyword researchLanding pageListingLocal SEOMeta descriptionOpen GraphOrganic trafficSchema markupSERPSitemapSSLStructured dataVendor
- AggregateRating
- A schema.org rating that summarises multiple reviews into one score and count, used by search engines to show star ratings in results.
- Anchor text
- The clickable words used in a hyperlink. Descriptive anchor text helps readers and search engines understand the linked page.
- Answer engine
- A search tool that returns a direct answer rather than a list of links. Examples include ChatGPT, Google AI Overviews, and Perplexity.
- Astrarow Group
- The parent group that operates ISITWORK and a portfolio of related web ventures and brands.
- Backlink
- A link from one website to another. Quality backlinks signal trust and can improve search rankings.
- Breadcrumb
- A navigation trail that shows a page position within a site hierarchy. It can also be marked up with BreadcrumbList schema.
- Canonical URL
- The preferred address for a page. It tells search engines which version to index when similar content exists at several URLs.
- Category page
- A page that groups related listings, such as Design and Graphics or Translation, to help visitors browse by topic.
- Conversion rate
- The share of visitors who complete a desired action, such as sending an enquiry or placing an order.
- Core Web Vitals
- A set of Google metrics for loading speed, interactivity, and visual stability that affect user experience and ranking.
- Directory
- A structured list of businesses or services. ISITWORK is a directory and storefront for the United States market.
- E-E-A-T
- Experience, Expertise, Authoritativeness, and Trustworthiness. A framework Google uses to assess content quality.
- Freelancer
- An independent professional who offers services to clients on a project basis rather than as an employee.
- Generative Engine Optimization
- The practice of preparing content so that AI answer engines can find, understand, and cite it. Often shortened to GEO.
- Indexing
- The process by which a search engine stores and organises pages so they can appear in results.
- Keyword research
- The study of the words and questions people type into search, used to guide content and page structure.
- Landing page
- A focused page built to turn visitors into leads or customers for a single offer or service.
- Listing
- A single service, business, or article page on ISITWORK that customers can view, review, and contact.
- Local SEO
- Optimisation that helps a business appear for searches tied to a place, such as a city or neighbourhood.
- Meta description
- A short summary of a page shown under its title in search results. It influences click-through, not ranking directly.
- Open Graph
- Tags that control how a page appears when shared on social platforms, including the title, description, and image.
- Organic traffic
- Visitors who arrive from unpaid search results rather than from ads.
- Schema markup
- Structured data added to a page, in formats such as JSON-LD, that helps search engines understand its meaning.
- SERP
- The Search Engine Results Page. It lists the links, snippets, and features returned for a query.
- Sitemap
- A file that lists a site key pages, and often their images, to help search engines discover and crawl them.
- SSL
- A security standard that encrypts data between a browser and a server. Sites that use it are served over HTTPS.
- Structured data
- Machine-readable information about a page, usually expressed with schema.org vocabulary, that enables rich results.
- Vendor
- A freelancer or business that offers a service on ISITWORK. Buyers contact the vendor directly to place an order.